Models in a line walking up a stairwell beside a yellow rail

New York · Los AngelesEvent & Experiential Production

Front Row Live

About

From the runway

Front Row Live Productions specializes in live events and experiences across fashion, culture, entertainment, and beyond.

From runway shows and brand activations to private events and retail experiences, we manage every stage of production, from planning and logistics to on-site execution.

Our work includes New York Fashion Week Collections, LA Fashion Week, and custom productions for leading designers, brands, and partners.

Runway Shows
Brand Activations
Private Events
Retail Experiences
Live Programming
Cultural Events

Services

Full capabilities

Runway Shows & Presentations
End-to-end runway production, including venue coordination, staging, lighting, technical production, front of house, and backstage operations.
Brand Activations & Experiential
Immersive brand experiences, installations, product launches, and interactive activations, from concept development through execution.
Retail Experiences & Pop-Ups
Retail environments, store openings, product launches, and custom shopping experiences.
Private Events & Hospitality
VIP dinners, receptions, private celebrations, and hospitality experiences, including venue sourcing, guest management, catering, and event production.
Panels & Live Programming
Conferences, industry panels, fireside chats, and live programming, including speaker coordination, staging, technical production, and event operations.
Content & Event Production
Photo and video production, livestreaming, and content capture across live events, brand experiences, and cultural programming.
Production Management
Production planning, budgeting, vendor sourcing, scheduling, staffing, logistics, and on-site management.

Projects

Selected work

Guests shopping the RE/DONE capsule at the SAP smart table

New York · Sept 2026

Kaia Gerber × RE/DONE

Partners: SAP × RE/DONE × Kaia Gerber
When: NYFW Collections, Sept 2026
Where: SoHo, New York

A SoHo pop-up and three-week retail and cultural residency during NYFW, home to the exclusive RE/DONE × Kaia Gerber capsule. Limited-edition product, customization, hospitality and fashion-week programming, powered by SAP.

End-to-End Creative & Production

Partnership DevelopmentConnected SAP and RE/DONE, aligning technology, fashion, and retail in one store experience.
Concept to ExecutionLed creative development, production, vendor coordination, and on-site execution.
Retail & Technology IntegrationBrought SAP’s technology into a working retail environment built around RE/DONE’s collections.
Events & HospitalityProduced the press preview, VIP opening, industry panel, and SAP customer programming.
Content & AmplificationCoordinated content production, WWD paid media, social amplification, and citywide OOH.

A full room at the RE/DONE opening party

Kaia Gerber with guests at the RE/DONE opening

A TV and magazines on a side table at the RE/DONE lab, shot on film

The Public School lounge inside the Retail Innovation Lab

New York · Feb 2026

The Return of Public School

Partners: SAP × Public School
When: NYFW Collections, Feb 2026
Where: New York

A three-day retail innovation experience celebrating the return of Public School during New York Fashion Week.

The activation brought together SAP technology, interactive retail experiences, designer programming, and exclusive events.

End-to-End Creative & Production

Partnership DevelopmentBrought SAP and Public School together to mark the brand’s return through a live retail innovation experience.
Concept to ExecutionLed creative development, production, vendor coordination, and on-site execution across the three-day activation.
Retail & Technology IntegrationIntegrated SAP’s AI-enabled retail technology, from smart-mirror fitting rooms and digital product passports to RFID-enabled checkout.
Events & HospitalityProduced the VIP opening, industry conversations, book signing, and designer and cultural programming.
Experiential ProgrammingBrought the store to life through custom embroidery, monogramming, bespoke tailoring, and live DJ sets.

Production Highlights

Three-day retail activation
Interactive fitting rooms and smart-mirror technology
RFID-enabled shopping and checkout
VIP opening reception
Custom embroidery and tailoring
Industry panel moderated by Alina Cho
Designer and cultural programming

A guest using the touch-screen technology in the Retail Innovation Lab

Guests gathered for the Public School presentation

The panel conversation in the Retail Innovation Lab lounge

Guests at the Public School panel and press preview

Guests together at the Public School panel and press preview

New York · 2025 & 2026

The New York Fashion Tech Lab

Partners: NYFTLab × N4XT
When: New York Fashion Week, 2025 & 2026
Where: New York

Across three seasons, N4XT brought the New York Fashion Tech Lab’s largest-ever Collective to New York Fashion Week, connecting emerging technology with leaders across fashion, retail, and finance.

Highlights

Record Collective2026 was the largest Collective in the New York Fashion Tech Lab’s 13-year history.
Industry-Leading NetworkPartners included Saks Fifth Avenue, Neiman Marcus, Bergdorf Goodman, lululemon, Gap Inc., J.Crew, Steve Madden, VF Corp., TJX, JPMorgan and SAP.
.FW Technology PreviewFirst look at N4XT’s .FW platform ahead of its February 2027 launch.
Partner IntegrationSAP and EverMe AI were integrated into the Fashion Tech Lab experience and programming. As the Official Longevity Partner of NYFW Collections, EverMe AI was featured through a N4XT-produced, large-format interactive app display, live demonstrations and Q&A with its leadership team, QR-code app downloads, and dedicated partner signage.
National VisibilityForbes, WWD, FashionUnited, Business Wire, Yahoo Finance and the Nasdaq Tower in Times Square.

By the Numbers

17 women-led companies across 2025 & 2026
350+ industry guests
90+ NYFTLab startups
20+ countries
$550M+ collectively raised

Guests around an interactive display at the showcase

The women behind the New York Fashion Tech Lab

A presenter demonstrating an app on a large display

A thank-you card listing the 2026 partners, beside purple flowers

Los Angeles · LAFW 2023

Lancôme Beauty Lab

Partner: Lancôme
When: LA Fashion Week 2023
Where: Los Angeles

A three-day beauty activation bringing Lancôme skincare innovation to life at LAFW: personalized skin consultations, expert-led education, immersive content moments and product discovery around Rénergie H.P.N. 300-Peptide Cream and the future of beauty tech.

End-to-End Creative & Production

Brand IntegrationConnected Lancôme’s skincare innovation with LAFW through a three-day Beauty Lab experience.
Concept to ExecutionLed creative development, production, vendor coordination, and on-site execution.
Experiential DesignBrought the Beauty Lab to life through four consultation zones, personalized skin diagnostics, and immersive photo moments.
Expert ProgrammingProduced skincare conversations connecting scientific expertise with everyday beauty routines.
Product DiscoveryIntegrated Rénergie product education, regimen recommendations, sampling, and backstage beauty touchpoints.

A guest at the Nike Sport x Style Studio

Los Angeles · LAFW 2024

Nike Sport × Style Studio

Partner: Nike
When: LA Fashion Week 2024
Where: Los Angeles

A three-day activation celebrating Nike’s Sport x Style collection at LAFW, blending sport, fashion and community through styling, customization workshops and programming curated by LA Times Image fashion director Keyla Marquez.

End-to-End Creative & Production

Brand IntegrationBrought Nike’s Sport × Style collection to LAFW through a three-day experience connecting sport, fashion, and LA’s creative community.
Concept to ExecutionLed creative development, production, vendor coordination, and on-site execution.
Experiential DesignCreated a studio environment featuring Thalía Gochez’s campaign photography, a dedicated styling suite, and interactive customization spaces.
Creative ProgrammingBrought together programming curated by Keyla Marquez, customization workshops with Georgina Treviño, and custom pieces with Sailor D. Gonzales and Rusty Reconstructed.
Product EngagementConnected athletes and guests with the collection through personal styling, footwear and accessory customization, and product giveaways.